Reactor

Branding & Merchandise
2017

Reactor at CSM Sessions, 2017.  Artists: Roch, Panda Panda


Reactor was a self-directed experiential design project aimed at producing live graphic-projections that react to sound in real-time.

Reactor projections have been used at live music events as backdrops for bands and DJs, creating truely unique visuals based on the music.

This branding project was created to celebrate the live colaboration between Reactor and artists Roch (band) and Panda Panda (DJ) at the monthly music event ‘CSM SESSIONS’ at the Platform Bar, Kings Cross.

I branded the Reactor project and produced a set of limited-run, hand-printed merchandise based on the graphic projections. These products went on for sale.

Merchandise was hand screen-printed by myself.




Logo Design




Colour pallet pulled from Reactor graphic



Reactor Logo



Reactor Logo Distortions



Merchandice

Image source: It’s Nice That


Branded merchandice set: Album Cover, T-Shirt, Tote Bag, 2 Colour Screen Print











Printing Process


Merchandise was hand screen-printed by myself.





Scott McAdam.

Graphic & Motion Designer




Designed by Scott McAdam

SCOTT MCADAM © 2021