Photo: Alex Page

About Me:



I’m Scott - a London and Hertfordshire baced Senior Designer and Art Director, specialising in Graphic and Motion design.

When I’m not working, I love getting out on the bike, exploring the great outdoors and doing anything in the mountains - and it’s always plus if there a fresh pint from a country pub at the end!

Film photography makes up the majority of my personal work, which is generally focused on observational studies of places, people and culture.

I trained in Graphic Design Communication, and hold a BA from the University of the Arts London, Central Saint Martins.






Current Role:



For the past 2.5 years I’ve been working for the BMW Group brands across their social accounts, car model launches and global campaigns, through the creative agencies LOOPING GROUP GmbH and THE GAME GmbH.

My role includes:

Leading creative design team on content for BMWs international social channels (Instagram, TikTok, X LinkedIn, YouTube), Global Automotive Events (IAA & CES) and BMW Partner Events (Cannes).

Creating visual identity and guidelines for social campaigns and car model launches.

Producing content for BMW executive’s personal social media promotion.

Responsible for providing feedback developing & signing off graphic, motion and video work produced by the London design team.

Previous Roles:



For a full list of my previous creative roles, education and references, please download my CV.











Education:



BA (HONS) Graphic Design 2014-17
UAL: Central Saint Martins, London

Foundation Degree in Art & Design 2013-14
UAL: Central Saint Martins, London



Featured Work:



IAA Mobiity 2023
THE NEUE NEW Global Campaign,
BMW Vision Neue Klasse

Cannes International Film Festival
2023
BMW i7 M70,
THE CALM Film,
THE ICON

CES Las Vegas
2023
BMW i Vision Dee,
Dee Film

Joy is Three Letters
2023
BOLD MAGIC WOMAN

European Championships Munich
2022

Cannes International Film Festival
2022
BMW i7

CES Las Vegas
2022
From Soul To Soul,
BMW iX Flow featuring E Ink

IAA Mobiity
2021
BMW Re:Imagine Today Global Campaign,
BMW i Vision Circular Launch

Pink Wafer Media
2020
“Anansikwam is doing something different in UK hip-hop“

Clash Magazine
2020
“Anansikwam Is In No Rush To Prove Himself“

Come, again
2017
Central Saint Martins Degree Show

CSM Sessions X REACTOR 2017
Platform Bar, Kings Cross

A Christmas Carol Re-Imagined 2015 - 2016
The Charles Dickens Museum

Paris-London 2015 Tandem 2015
Institut français






Scott McAdam.

Graphic & Motion Designer




Designed by Scott McAdam

SCOTT MCADAM © 2021