Blink Co.

Branding, Animation, Illustration
2020

This self-directed branding project stemmed from an exploratory outcome while playing with animated illustrations. The animated blinking eye illustration came first, and then the naming and branding followed.

I was compelled to make this into a branding project to show how animated logos can be used for dramatic visual effect while creating unique and memorable brand imagery.

It was interesting to me to produce this very stylistic, stark branding for an eye wear brand. Stylistically this branding is not something that is commonly seen in optical market, and I believe this works in is favour.

So I introduce to you: Blink Co. An eye wear specialist for the style conscious, modern consumer.